There's always an exception...

One exception to the idiotic "K" where a "C" should be thing...Krispy Kreme!! I get a tingly feeling just typing the words! ;) They could call that "Hot Dung" or "Sweaty Balls" and it really wouldn't make a difference. Go ahead, spell it with some "K's"---just keep making those babies hot and fresh! Just goes to show you, when your product is one of the most righteous things on the planet, you can call it whatever you want!